Products, tools, and systems I build for real-world use

Some products are live, some are evolving, and some stay in development until the model is strong enough to ship properly.

Product screenshots

Product architecture

My UGC Studio

Architecture layers

  • User
  • Interface
  • Logic
  • Data
  • Automation

Feature list

  • Structured content production and publishing workflow
  • Operator-ready controls for repeatable execution
  • Scalable process layer for multi-channel content operations

Bellb ID

Architecture layers

  • User
  • Interface
  • Logic
  • Data
  • Automation

Feature list

  • Identity and access workflow structure
  • Operational control layer for system execution
  • Maintainable architecture for product-scale growth

Bellb ID iOS App

Architecture layers

  • User
  • Mobile UI
  • Identity Logic
  • Data
  • Validation

Feature list

  • Passport capture flow on iPhone
  • Mobile identity reading interface
  • On-device workflow for verification steps

Bellb ID Android App

Architecture layers

  • User
  • Mobile UI
  • Identity Logic
  • Data
  • Validation

Feature list

  • Passport scanning flow on Android
  • Mobile capture and review screens
  • Identity workflow optimized for field operations

MyUGC Shopify App

Architecture layers

  • Merchant
  • Shopify App UI
  • Workflow Logic
  • Store Data
  • Automation

Feature list

  • Shopify admin integration surfaces
  • App dashboard and workflow setup
  • Commerce-oriented content operations connection

MyUGC Browser Extensions

Architecture layers

  • Operator
  • Extension UI
  • Workflow Logic
  • Data
  • API actions

Feature list

  • In-browser workflow actions
  • Extension popup interface for operators
  • Quick execution layer for content tasks

Startup deep dive

Detailed startup view: market, target audience, problem, current stage, current focus, milestone, and who I need in team.

My UGC Studio

Content operations platform for product-heavy ecommerce teams.

Main market

US / EU ecommerce brands and content-led DTC operators.

Target audience

Founders, ecommerce heads, growth teams, and content operators.

Core problem

Manual UGC/content production pipelines are slow, fragmented, and hard to scale consistently.

Stage now

Live product with active workflow stack.

Current focus

Workflow reliability, content velocity, and stronger operator controls.

Next milestone

End-to-end production board with measurable SLA per content batch.

Traction signals

  • Live product environment and deployable workflow stack.
  • Connected ecosystem: web app, Shopify app, browser extensions.
  • Used as foundation for repeatable content operations model.

Who I need in team

  • Senior Frontend Engineer (React/Next) (Part-time / contract) — Improve dashboard usability and speed for high-frequency operator actions.
  • AI Workflow Engineer (Part-time) — Harden generation-review-publish chain with better routing and quality gates.
  • Content Ops Product Specialist (Advisory / fractional) — Translate real team workflows into clear product rules and templates.

Bellb ID

Identity workflow product layer for compliance-sensitive flows.

Main market

EU / global digital identity and KYC-oriented products.

Target audience

SaaS founders, compliance teams, and platforms handling identity validation.

Core problem

Identity verification journeys are often fragmented across tools and difficult to operationalize cleanly.

Stage now

Live core platform with connected mobile surfaces.

Current focus

Verification flow quality, onboarding trust, and cross-device consistency.

Next milestone

Unified identity event timeline across web + mobile verification steps.

Traction signals

  • Live product layer available on public domain.
  • Companion iOS and Android apps in app stores.
  • Structured product architecture around identity workflows.

Who I need in team

  • Mobile Engineer (iOS/Android) (Part-time / contract) — Refine OCR capture and improve low-light / edge-case passport reads.
  • Security/Compliance Advisor (Fractional) — Strengthen auditability model and data-handling decisions for regulated contexts.
  • Product Designer (B2B UX) (Part-time) — Improve verification clarity and reduce drop-offs in identity steps.

Bellb ID iOS App

Mobile identity capture app for iPhone workflows.

Main market

Global mobile-first identity checks.

Target audience

Operators and teams handling on-device passport/ID verification.

Core problem

Identity capture in the field often lacks stable UX and repeatable validation quality.

Stage now

Live in App Store.

Current focus

Capture reliability, UX speed, and operator confidence in scan quality.

Next milestone

Faster read confidence feedback loop and assisted retry flow.

Traction signals

  • Public iOS release with working identity capture flow.
  • Integrated into broader Bellb ID product ecosystem.
  • Real screenshots and usage-ready verification interface.

Who I need in team

  • iOS Engineer (Vision/OCR focus) (Part-time) — Improve capture handling for hard-to-read documents and reduce manual retries.
  • QA Engineer (Mobile) (Contract) — Expand edge-case test coverage across device models and real-world conditions.

Bellb ID Android App

Android identity workflow app for field operations.

Main market

Global Android-heavy verification environments.

Target audience

Identity operators, compliance teams, and partner onboarding flows.

Core problem

Android fragmentation makes stable verification UX and performance hard to maintain.

Stage now

Live in Google Play.

Current focus

Cross-device consistency and more predictable capture flow behavior.

Next milestone

Expanded verification diagnostics and onboarding completion improvements.

Traction signals

  • Public Android app listing with active capture workflow.
  • Part of multi-platform Bellb identity stack.
  • Supports mobile-first verification operations.

Who I need in team

  • Android Engineer (Part-time) — Improve performance across broader Android device matrix.
  • Technical PM / Ops Analyst (Fractional) — Prioritize highest-impact flow fixes from real operator friction patterns.

MyUGC Shopify App

Shopify integration layer for content-to-commerce workflows.

Main market

Shopify ecosystem (DTC brands and app-driven teams).

Target audience

Shopify merchants, ecommerce managers, and content/growth teams.

Core problem

Commerce content workflows rarely integrate cleanly into merchant operations.

Stage now

Live in Shopify App Store.

Current focus

Merchant onboarding quality and tighter workflow interoperability with MyUGC core.

Next milestone

Improved merchant setup path with faster first-value moment.

Traction signals

  • Published Shopify app listing.
  • Connects MyUGC operational workflow with merchant environment.
  • Commerce-native positioning inside Shopify ecosystem.

Who I need in team

  • Shopify App Engineer (Part-time) — Improve app onboarding and deepen admin-level workflow integration.
  • Merchant Success Specialist (Fractional) — Translate merchant onboarding friction into product improvements.

MyUGC Browser Extensions

Browser execution layer for fast product-visual intake.

Main market

Chrome/Brave/Edge users in ecommerce content operations.

Target audience

Content operators and ecommerce teams collecting supplier/product assets.

Core problem

Visual sourcing and import steps are repetitive, manual, and error-prone.

Stage now

Live browser extension listings.

Current focus

Capture speed, reliability, and cleaner transfer into MyUGC workflows.

Next milestone

Bulk capture controls and stronger source metadata quality.

Traction signals

  • Published extension listings for Chrome and Edge.
  • Works as practical intake layer in daily content ops.
  • Reduces repetitive manual collection effort.

Who I need in team

  • Browser Extension Engineer (Contract) — Ship advanced capture actions and improve compatibility across target sites.
  • QA Automation Engineer (Part-time) — Stabilize behavior across browser versions and DOM edge cases.

Operator Copilot

AI assistant for execution teams running operational workflows.

Main market

SMB/mid-market ops teams using manual multi-tool processes.

Target audience

Operators, project leads, and founders who need faster execution clarity.

Core problem

Teams spend too much time on context switching, coordination, and repetitive decision loops.

Stage now

MVP in progress.

Current focus

Command model, role-aware suggestions, and operator-safe workflow actions.

Next milestone

Private alpha with one production-grade workflow lane.

Traction signals

  • Core concept validated against real execution pain points.
  • Feature boundary and decision model defined.
  • Early architecture and UX direction established.

Who I need in team

  • LLM Product Engineer (Part-time) — Implement assistive action layer with reliable guardrails.
  • Prompt/Workflow Designer (Fractional) — Design stable task decomposition and review behavior for operators.

Commerce Signals

Signal intelligence layer for ecommerce conversion bottlenecks.

Main market

Shopify and ecommerce brands with growth/retention focus.

Target audience

Founders, growth leads, and ecommerce performance teams.

Core problem

Teams see fragmented analytics but lack clear, actionable priority signals.

Stage now

Design + data mapping.

Current focus

Signal taxonomy, confidence scoring, and decision-ready dashboard structure.

Next milestone

First working signal board with weekly action recommendations.

Traction signals

  • Problem framing and first metric map prepared.
  • Core workflow hypotheses documented.
  • Data layer requirements scoped for v1.

Who I need in team

  • Data Engineer / Analyst (Part-time) — Build clean event model and signal computation layer.
  • Product Designer (Analytics UX) (Contract) — Make insights operationally actionable, not just visible.

Workflow Forge

Composable workflow system for lean teams.

Main market

Small-to-mid teams that need repeatable execution systems.

Target audience

Operators, team leads, and founders shipping with lean resources.

Core problem

Teams reinvent workflows repeatedly and lose quality when scaling execution.

Stage now

Concept + architecture in progress.

Current focus

Template model, modular steps, and governance-safe execution boundaries.

Next milestone

Template builder prototype with one end-to-end workflow pack.

Traction signals

  • Core concept and workflow abstraction model defined.
  • Target use cases mapped for first release scope.
  • Execution framework aligned with operator needs.

Who I need in team

  • Full-stack Engineer (workflow systems) (Part-time) — Build modular execution engine and template lifecycle.
  • Technical Writer / Systems PM (Fractional) — Turn workflow logic into clear operator-facing templates and docs.

Product philosophy

A product should solve something clearly, not just look polished on a landing page.

I prefer useful systems, clear models, and real operational value over inflated product narratives.

Want to build a product, not just a concept deck?

Start with a scoped execution path that turns the idea into a usable system.