Custom Shopify development for brands that need more than a template
I build Shopify themes, custom storefront logic, performance-focused systems, and native-first architecture for businesses that need a store built properly.
Common Shopify problems I fix
Too many apps creating store bloat and unstable behavior.
Discuss this problem
Theme limitations blocking business-specific storefront logic.
Discuss this problem
Performance issues affecting UX and conversion.
Discuss this problem
Subscription architecture that breaks under real order scenarios.
Discuss this problem
International UX fragmentation across markets and locales.
Discuss this problem
Architecture approach
- Audit current storefront bottlenecks and app dependency surface.
- Define native-first architecture boundaries and custom logic scope.
- Implement in measurable milestones with regression coverage.
- Validate performance, checkout reliability, and maintainability.
| Approach | When to use | Risk |
|---|---|---|
| Native Shopify | simple logic | limited |
| Custom app | complex workflows | maintenance |
| External automation | async tasks | complexity |





