Selected builds across Shopify, AI automation, and product systems
A few examples of how I approach architecture, execution, and practical system building across different contexts.
Global skincare Shopify rebuild
Context: DTC skincare brand expanding to 4 markets.
Problem: Heavy app stack and unstable subscription UX hurt conversion.
Outcome: Reduced app dependency from 6 to 0 and improved storefront responsiveness.
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Fashion subscriptions stabilization
Context: Mid-market fashion brand with recurring drops.
Problem: Subscription + bundle setup produced checkout inconsistencies.
Outcome: Stabilized recurring checkout flow and reduced manual support load.
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AI content factory for ecommerce team
Context: Small team publishing in EN and RU.
Problem: Manual research and production slowed publishing velocity.
Outcome: Cut production time per content unit and improved cadence consistency.
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Support automation operator dashboard
Context: Service business with growing inbound support volume.
Problem: No operational visibility and repetitive triage tasks.
Outcome: Lowered repetitive manual triage work and improved response consistency.
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B2B portal launch
Context: Founder needed partner portal to replace spreadsheets.
Problem: Order operations and document flow were fragmented.
Outcome: Centralized partner operations in one product workflow.
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Browser extension for operations
Context: Team needed faster repetitive actions across tools.
Problem: Context switching and repetitive manual clicks.
Outcome: Reduced repetitive operator effort in daily workflows.
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Startup roadmap reset
Context: Pre-seed founder with over-scoped backlog.
Problem: Feature sprawl blocked first release.
Outcome: Moved from planning paralysis to build-ready roadmap.
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International Shopify UX overhaul
Context: Cross-border brand with inconsistent localized flows.
Problem: Fragmented content and offer logic across regions.
Outcome: Improved consistency of localized shopping experiences.
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